On Page SEO Essentials

When you’re pointing in a particular keyword , there are some things you must do to fully optimize your page for a keyword. We’ll start with the basic rules:

• Target only 1 keyword for per page
• Target up to 3 or 4 long tail keywords for per page

What are long tail keywords?

Long tail keywords are those keywords with usually 3+ words in them. “SEO” is a very vast, short tail keyword. There are a many of the categories that branch from “SEO”. “On Page SEO Tutorial” is a very specific, long tail keyword. When someone is seeking “On Page SEO Tutorial” they are most likely looking for exactly that.
Since long tail keywords are particular, this makes them very valuable. Once you see a keyword you want to target, it’s very good to see a few long tail’s go along with it. I will write a detailed guide on keyword research another time.

Ok.. What else?

Set main keyword as an h1 header

Not only do search engines look for your headers to know what your page is about – people do too. Having your primary keyword in your biggest header tells your readers and search engine spiders what your page is all about! When you use headers, it makes your content so much clearer to understand.

• Try to make your keywords the first word(s) in the header
• Only have one h1 header on each page


Include your long tail keywords in h2′s or h3′s

Just like your main keyword, include your long tail keywords – better yet, sub topics – in your article. This allows people to skim your article for exactly what they are examining for. This article is turning into a writing lesson too.

An image named after, and ALT-tagged as your main keyword is a must
Images in articles do not only add visual appeal to readers.. They are free keyword stuffers! If you’re using WordPress , use the featured image option. Image name after your-main-keyword .JPEG and set the title and ALT tags to the same keyword.

In case you didn’t know, Google’s spiders are not using Chrome. Use a text browser that reads plain text which includes at the tags in images.

Keyword densities

So do you want a page to rank high in Google’s search results for a particular keyword? Simply copy and paste the keyword into the article until there’s 300 of them – NO! It’s not 1998 anymore, that tactic is older than Starcraft.
Arguably the “money spot” for keyword density is between 2.5% and 4%. You can use a website like WordCounter to help you understand just how many times you need to repeat that keyword.

Use the main keyword in your page title

When you choose the title of your page, try to best to have your primary keyword as close to the beginning of the title as you can. When your page display in a search result, it will be clear what your page about. This is important for search engines and readers know what your page about!

Include the keyword in the page URL

Once again we are going to stuff our keyword into another tight place that will highly benefit search results. Assuming that you are using WordPress, edit your web page URL to contain the keyword. Naturally the URL mirrors your page title if you have the basic permalink structure set up properly. If you don’t know how to do this, check out WordPress’s guide .

Yes, it’s really very simple

There’s really not much to it . WordPress doesn’t come out of the box with nice SEO options, so I greatly recommend downloading and installing WordPress SEO.